What is Salesforce Marketing Cloud and what are the benefits of leveraging it?

Salesforce Marketing Cloud is an intelligent marketing automation and analytics software that helps marketeers in nurturing meaningful customer relationships. Salesforce Marketing Cloud – a feature-rich Marketing automation...
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Delivering the right message to the right audience at the right time is exactly what new-age marketing is all about!

Salesforce Marketing Cloud is an intelligent marketing automation and analytics software that helps marketeers in nurturing meaningful customer relationships. It supports many facets of Marketing like cross-channel strategies, campaign analytics, dynamic customer journeys, audience segmentation, email automation, mobile messaging (SMS), social media engagement, and a lot more!

In this blog, we have nailed down the benefits of Marketing Cloud that can help you unveil its complete potential.

The benefits of leveraging Salesforce Marketing Cloud

1. Helps you interact with your customers based on real-time data

The data and the insights you collect must be updated accordingly based on real-time interactions. For example, if a prospect converts into a customer, then their contact detail will be automatically removed from the prospect journey and added to the customer journey.

Apart from this, you can also get insights into how your customers are interacting with your emails and customize them accordingly.

2. Supports multi-channel messaging

Salesforce Journey builder will enable you to send messages to your customers from multiple channels. Depending on the length of the content and urgency of the message, you can easily send messages through emails and SMS. For example, if a customer is purchasing a product from you, you can create a journey with emails to share the shipment details.

Post-purchase, you can use both SMS and emails for sending product recommendations and new offers. By leveraging the Mobile Studio feature in Marketing Cloud, you can easily send SMS and push notifications in real-time.

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