If you are running a business in 2022, you need to align your sales and marketing activities. No matter how unique and conflicting their work processes may be, sales and marketing share a single vision – To achieve business goals by converting potential leads into customers.
In this blog, we have elaborated on the benefits of unifying your Salesforce Marketing Cloud and Sales Cloud that will help you enhance your business processes.
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1. Brings together the efforts of your Sales and Marketing teams!
By integrating your Marketing Cloud and Sales Cloud, your Sales team can easily share marketing-approved carousels and collaterals straight from Marketing Cloud. Be it branded posts or testimonials; you can swiftly share all the relevant information with your customers at the right time. This integration also cuts down the need to upload marketing materials into your Sales Cloud.Once a prospect is converted, they are pushed to the onboarding journey to become a customer. If your salesperson finds a prospect that is not ready to convert, they can be easily sent to nurture campaign in Marketing Cloud. In this way, you can easily focus on both your customers and your prospects.Upselling and cross-selling can be easily achieved through Sales and Marketing Cloud integration. Once your customers are onboard, your marketing team can start promoting your new services or products to strengthen the relationship with your existing customers. Apart from upselling, you can also share related announcements and newsletters with your audience
2. Obtain a 360 view of your customers and get access to wealth of information:
One of the key benefits of integrating your Sales Cloud and Marketing Cloud is that it helps you find out what motivates your buyers to convert. Doesn’t it sound amazing? Sales Cloud and Marketing Cloud integration will provide your team with a wealth of customer information through which you can easily make actionable insights!
When your sales team gets information about the likes of your customers and the channels they leverage the most, they can send personalized pitches that easily convert leads into potential customers.
Through Marketing Cloud integration you can get to know the response of your clients to the marketing emails sent! If they have not opened any emails or clicked on the links, you can easily tweak the CTA and create custom messages that resonate well with your audience.
3. Strengthen your customer loyalty through audience segmentation
The best part about integrating your Sales and Marketing cloud is that it allows you to build a 1:1 relationship with your customers. As you get deeper insights you can easily split your prospects and customers into smaller units. Once you have segmented your customers based on their likes and interests you can easily personalize your interaction with them with customized messages.
When Sales and Marketing Cloud integration can yield you a lot of benefits, it’s also good to note that this process involves a lot of understanding and analyzing of both systems.
Before tweaking and toggling the features, you need to carefully plan and visualize the benefits of performing the customization and integration.
Looking for the right Salesforce integration partner?
AVASOFT Salesforce experts have helped various enterprises to unleash the full potential of Salesforce through our cutting-edge integration and customization solutions. From consulting and advisory to implementation and support, our Salesforce experts can wear multiple hats to help you accomplish your business goals!
