Studies show that automated marketing emails receive around 119% higher click rates than any broadcast emails. There are various advantages you can get with email marketing automation for your business.
With email marketing automation,
Email marketing automation helps you automate repetitive tasks and lets you focus on more crucial work like developing a strategy, curating informative content or even implementing various tests and analytics.
If you have a Salesforce marketing cloud (SFMC) for your email automation, you can reach your audience and have meaningful interactions with them while improving your relationship with your customers. Whether it is for scheduling emails or creating campaigns, you can manage everything using the same user-friendly interface.
You create a slew of emails for nurturing your customers’ journey and you still don’t get what you expect. Do you know why? It is because you are not targeting the right audience to read your emails. With an email automation campaign, you can go through your customer data and segment it accordingly.
These pieces of information help you drive automation strategy. You can create personalized email content and design, try and test them and analyze the results. Use the following features and leverage the SFMC for effecting email marketing automation.
Stuck with creating SFMC personalized journeys for your customers? Get help from our automation specialist!
Some tips for effective segmentation of your customers
Use the data like demographics, content viewed, and subject lines they responded to, for personalizing each message and increasing the brand value. With your content in the email, make it easy for opt-ins and opt-outs for your customers.
Also, keep an eye on what your customers are buying. Check which services they are availing of and check when they visited your website last to strengthen your identity-based automated email marketing efforts. With all this information, you can create special offers for your target audience, remind your customers about the annual subscriptions, encourage new purchases and also send custom content that can drive them to act.
Some tips to effectively leverage customer data:
Schedule emails and drive productivity while scaling your marketing efforts. You can save a lot of time and resources on this. Plan email campaigns and create them way ahead of time. You can also schedule updates to data and content just before they are sent to the inboxes of your subscribers.
Determine your campaign schedule and identify which season or festival works best for your subscribers. Plan and send push emails just before those specific days. Simultaneously, you can identify and plan for weekly, biweekly or even monthly newsletters or promotional emails that you can send on a regular basis for driving engagement. Schedule them and never miss an opportunity to connect with your target audience.
Consider event-driven campaigns that are specific to your industry. Share the details of your meeting, presence at an event, or some celebration with your audience through an automated email campaign.
Some tips for scheduling emails
To automatically respond to email replies and send list opt-in confirmation, you can use triggered in the email studio. This is purely based on the actions taken by the customers or the subscribers.
A triggered automated email can be a single email like a notification or an order placement. It could also be a Welcome or a Thank you message when you get the new subscribers on board.
Types of Triggered automation in Salesforce Marketing Cloud -SFMC
Some tips for making the most with the Triggered automated email campaign
When you use Email marketing automation, you expect it to run automatically. However, you need to pay attention to customizing and tailoring the content, adding compelling subject lines with strong CTAs according to your customer’s needs. Create content that interests your subscribers at any stage of the customer’s lifecycle. Include a touch of personalization by
Include real-time content in your emails with personalized recommendations on the products or promotions based on their interest. Use a responsive design and make your content readable with a simple yet appealing layout. Create subject lines that are not just intriguing but also make your subscribers take action. Perform A/B testing before finalizing any of the layouts or formats. Try and experiment with various visuals like stickers and emojis as they can improve the open rates by more than 50%.
Use Einstein’s copy insight to analyze the language originality, character count, and emotional tone.
Some tips for creating effective content for email
And it’s a wrap!
Test your automation campaigns before clicking on the send button. Analyze results and improve the click-through rates as and when needed. Create and try different campaigns for different segments and leverage SFMC’s powerful segmenting, content creating, designing and analytical features.
It’s one thing to be familiar with all the features in the marketing automation platform and it’s entirely different to actually use those features successfully and grow your business.
From creating effective campaigns to developing compelling content and leveraging the automation features of the Salesforce Marketing Cloud platform, if you are stuck in any of the steps and need help, our Salesforce marketing cloud email specialist can be of wonders for your business!
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