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How AVASOFT helped an insurance company increase their ROI with API integration

Know how we helped a leading insurance company to integrate their Sales Cloud with Predictive Data analytics platform.
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Salesforce Sales Cloud Integration

In this success story we helped our customer with a custom Salesforce integration. Through advanced API solutions our Salesforce experts enhanced the customer’s business process by integrating their Sales Cloud with Predictive data analysis platform.  

The best part is we did this process in a very short period without any interruptions in their existing Sales activities.  

Get to know about our client and their business challenges 

Our client is a life settlement providing company that helps senior citizens to sell their insurance policy for better cash value. Most of the senior citizens in the U.S. end up surrendering their policy back to the insurance company without availing any of its benefits. Our client has a huge responsibility in helping senior citizens live their retirement life without any financial hiccups. 

Since our client’s insurance company was in an expansion phase, they wanted to streamline their sales activities. To prioritize the clients with low survival possibility, they wanted to generate Survival analysis report for each client through predictive platform.  

Due to lack of expertise, they could not integrate their Salesforce with predictive data analysis platform. And so, they were looking for a trusted Salesforce solution provider to do this customization for them. 

Know how AVASOFT helped with custom Salesforce solutions 

  • Our Salesforce experts at AVASOFT took extensive efforts and analyzed the client’s Sales Cloud environment. 
  • We leveraged API solutions to integrate their Sales Cloud with Predictive Data Analytics platform. 
  • Through API calls we enabled our client to easily exchange their data between Sales Cloud and Predictive platform.  
  • Performed a rest API mapping to automate the updates regarding the status of the order ID that was sent to predictive.  
  • Our experts made the required customizations to convert the survival analysis chart that was generated by predictive analytics as graphs in Sales Cloud – Static Resource.  

Tech Stack

  • Sales Cloud  
  • Predictive Analytics Platform 
  • API 

Business gains

Our customer was able to directly send their client’s details from Sales Cloud to Predictive analytics platform for survival analysis.  

The status of the order ID in predictive platform was automatically updated in the customer’s Sales Cloud platform. The salespeople were able to get a clear picture of the mortality risk and survival probability of the clients in their Sales Cloud.  

This helped them to prioritize the opportunities for those who have a very low survival possibility. 

Because of our cutting-edge Salesforce – predictive analytics integration, our customer was able reduce the redundant manual work and increase the business process 25% faster. 

Are you looking forward to enhancing your Salesforce experience with custom solutions? Worry no more. Our Salesforce experts will analyze your business challenges and provide intuitive solutions that will simplify your complex business processes and drive your ROI! 

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