In today’s world, nothing makes customers happier than a seamless, personalized, and hyper-connected customer experience. And with innovations like Salesforce, brands are able to simplify their personalization experience through audience segmentation , unified customer profile, effective customer journeys, and through numerous other ways!
When businesses are still feeling amazed and blown away by Customer Data Platform (CDP’s) smart targeting, fast segmentation, and invincible automation, the ingress of Salesforce Genie has only added to the abundance of possibilities that businesses can leverage to take their customer experience to the next level.
But as many assume, is Salesforce Genie just another CDP? Definitely not! Because a Customer Data Platform only focuses on the marketing and sales aspects of your business. Whereas Genie on the other hand can go beyond and fuel the power of real-time data to impact the entire Customer 360!
Imagine! All your Clouds (Sales, Service, Commerce, Marketing), business intelligence solutions like Tableau, AI solutions like Einstein, and Integration platforms like MuleSoft, are all connected in real time!
Now, this is the unified source of truth you need to achieve excellence across your business processes!
Want to know more about how Genie empowers your suite of Salesforce products (Customer 360) in real-time?
Continue reading! Because this blog is specially curated for you!
No matter whether your customer is visiting the store or connecting with your sales rep over a video call! Having a connected, real-time customer 360 experience can bring a lot to you!
With Genie, your sales executive can have visibility over the customers’
All in real-time!
Having all these insights, your sales rep can easily adapt to the conversation with clients and potential leads and pitch the right solution they are looking for!
A seamless customer service can make your customers fall in love with your brand again and again! With Service Cloud Genie, your service reps from the contact center can render proactive service based on real-time alerts.
As soon as your customer raises an issue, the data will be updated in real-time across the entire Customer 360. This will ensure that all the marketing and sales emails from Marketing Cloud and Sales Cloud are stopped until your service team caters to and resolves the issue of your customer.
The best way to sell, upsell, and take your products closer to your customers is right when they are on your website!
Your e-commerce platform should be built around your customers and businesses with whom you have a relationship (B2B).
By leveraging Commerce Cloud Genie, you can build tailored shopping experiences (pricing, promotions) in real-time based on various actions including abandoned shopping carts or actions taken by customers on your website, or mobile application.
And obviously, with Customer 360 in real-time, you can provide a truly connected and appropriate shopping experience to your customers across various channels!
Enabling real-time business intelligence into your Customer 360 will help you take quicker and more informed decisions across your business processes.
Salesforce + Tableau Genie will empower you with real-time insights about purchase data for sales, real-time case spikes for service, and real-time web traffic for marketing.
For instance, when the web traffic increases after a new product launch, you can use those insights and accelerate targeted and personalized sales-marketing engagements which will further drive the revenue.
Connecting with your customers and potential leads from a place of understanding will help you sell faster in today’s strategic business world.
With Flow and Einstein, you can accelerate empathetic decision-making, productivity, and impart process automation into the DNA of your business. And not to forget, when a new feature is added to Salesforce, the entire Customer 360 gets better. Thus, when Einstein and Flow were introduced, the entire suite of Salesforce products experienced the power of AI and automation.
Einstein, which generates over 175 billion predictions every day can now take advantage of Genie’s real-time data capabilities and deliver you the much need personalized suggestions and predictions across Sales, Service, Commerce, and Marketing.
To establish a well-connected customer experience, you should have an integration system that is faster than air.
With MuleSoft Genie, you can unlock real-time data across any modern or legacy system. To help you process data more quickly, MuleSoft is also planning to introduce a Genie Connector, for Flow integration.
Communication and Collaboration are two things that can boost the efficiency of your business processes.
With Slack connected with your Customer 360 in real-time, your marketing teams run end-to-end data-driven campaigns across your teams and partners. You can also set up, execute, and measure campaigns directly in Slack.
Not just this, with the power of Genie, your sales and marketing teams can also prioritize lead follow-up, analyze pipeline impact, and can iterate on campaigns instantly.
Customer 360 can never get this better! Thanks to the power of real-time data!
In this hyper-competitive age, you need to ensure that you don’t miss out on any interaction your customers have with your brand. Genie can help you establish data democracy across your business model and support your teams in delivering the best experience to your customers.
Moreover, as Genie embraces the best practices for data ethics, privacy, and compliance management, you can ensure the protection of your valuable customer data 24/7!
Ready to unleash the power and magic of Salesforce Genie across Customer 360? We can help!
Connect with our Trailblazers today to know how to get the most from the real-time CRM experience!
Call Us : +1 732 737 9188
Email Us : firstname.lastname@example.org
Book a Demo
Connect with our experts!
+1 732 737 9188