If you are running a business in 2022, you need to align your sales and marketing activities for better customer engagement. By integrating Marketing Cloud Service Cloud, your sales team can better respond to your customers at the appropriate time.
In this success story, we helped our client boost their business by streamlining their sales and marketing activities. We leveraged omni-channel routing feature in Service Cloud to route the customers directly to our client’s nearest store.
The best part is, we were able to perform the required customizations without causing any downtime in their Salesforce application!
Our client is a rent-to-own company that helps customers lease/rent world-class furniture. They have around 150+ franchised stores in and around the US that offer customer-centered services.
Apart from the inbound leads that they were getting through their website and the direct customers who visit their store, our client wanted to further boost the number of leads. So, they conducted various marketing campaigns to collect details of the customers who are interested in renting furniture from them. For every new lead, they created a new contact list in Salesforce Marketing Cloud, through which they planned to send an SMS as a part of their weekly campaign.
To enhance consumer engagement, our client wanted to leverage the omni-channel feature in Salesforce Service cloud. An Omni-channel is a feature in Service Cloud that routes the customers responses directly to the appropriate support agent in the store.
They wanted to integrate their Marketing Cloud with Service Cloud so that they can respond better to the customers who reply to their marketing messages. But since our client had a complex data structure, they had few hiccups in implementing the integration without any business interruptions and so they were looking for an ideal Salesforce solution provider to do this integration for them.
AVASOFT Salesforce experts analyzed the client’s unique needs and imparted cutting-edge Salesforce solutions to overcome their business challenges.
Want to drive your ROI with our Salesforce integration solutions? ‘Now’ is the right time! Talk to our salesperson today!
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