The world we live in is becoming increasingly digital, starting from smartphones to smart refrigerators. In this scenario, there is nothing much that can be done in order to either create or collect data. In almost all daily activities that we indulge into, there is data associated with it in the present days like logging runs through fitness apps, creating search data each time while browsing the World Wide Web, purchases made by using a credit card and then tracking the date and time of purchase post that.
These are few examples of data collecting activities that we often do in our personal lives. We have noticed that present technological advancements have made everyone be it any local business owner or big corporations, medical professionals all of them are equally interested and involved to get a hands-on experience so that they could predict consumer behavior.
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This is where Tableau comes into the picture. Forbes has cited some big statistics, which demands special thought. According to Forbes,
- Within a span of five years, there would be more than 50 billion smart connected devices in the world, all of which would have such developed so that they can collect, analyze and share data.
- According to the estimates, it is predicted that by integrating big data in a better way, healthcare sector would be able to save almost $300 billion a year, almost equal to reducing costs by $1000 every year for every individual.
- An investment of more than $200 million in big data projects has already been invested by the White House.
- Retailers leveraging the full power of big data holds the capacity to increase their operating margins by almost 6%.
If we think about the programs and systems that we use on daily basis, the excel sheets that we keep filling, which are being mailed and getting stored in the computers, we can understand that we are just collecting data and not using it to its full potential. This is where Tableau comes into action, which is BI software helping people to understand and see their data. Tableau is designed to be exceptionally user- friendly and is a vital BI tool for business owners. Let us discuss 6 ways by which Tableau can help transform business ways of professionals:
- Prepare your data faster— even from many different sources: Spreadsheets have limited power that it can give to its users. We need to rely on wizards and text-based commands so that charts or reports can be created. Presence of multiple systems at work makes it a tedious task to export and import data from every single system to a sheet for analysis. Tableau automates this process for the users by allowing them to connect nearly any data source to its system including MS Excel, corporate data warehouse, and web-based data. It takes out the waiting time out of getting answers from data by automatic preparing and gathering.
- Create better visuals with your data– It is not a very good idea to present data through reports and spreadsheets as because humans are used to processing information visually. It is a myth that visuals can only be used for marketing. In fact, they can be used to give data much more compelling meaning and importance. With better visuals, we get better reports, presentations, marketing, sales meetings and even decision making.
- Collaborate with your team and your clients– It is frustrating to spend long hours to create reports, download them and then mailing to clients. Through Tableau, users can easily collaborate with their team, clients, outside contractors making the process of data visualization meaningful and accessible too. Sharing of dashboards or for that matter even raw data can be executed securely irrespective of the location through a sharable link. This ensures on-the-spot decision and collaboration.
- Take the workload off your IT department and save many hours of work time– It is not the job of the IT department of a company to write reports. With Tableau, it becomes easier for sales and marketing executives of a company to import desired data and content in a one-screen dashboard with few clicks. The same information, which would have otherwise taken much longer time without Tableau, now can be refreshed, imported and gathered by anyone who is in need in a company.
- Make better decisions– Excel is undoubtedly a brilliant tool but it comes with its own limitations. It is not strong to support when it comes to questioning data. It is dashboards that make complex data analysis an easy task as it is equipped to pull data much conveniently and quickly presents in a digestible format. Tableau dashboard offers at-a -glance view giving a user the ability for spotting trends easily and also to find out mistakes promptly if any.
- Harness the power of visual storytelling– Every data comes with a story and Tableau is one of the simplest ways to compile raw data and present it in the best story telling method. The users have a smooth transition from one point to the other. This allows the user to lead their audience to a discovery that is made or exhibit a trend that he/she deciphered after data analysis.
To summarize, we can say that Tableau is the type of BI that has the capacity to make data analysis user –friendly. It makes the users look forward to applying their data to their day-to-day decisions.
